We Are NOT All Patients – The Video Edition

Following up to yesterday’s post “We Are NOT All Patients”, here’s a video expanding and clarifying on the question concerning how language may be influencing Healthcare [link]:

Sometimes the words we use are so propounded into our heads that we barely even think to question what they do.

@PhilBaumann – @HealthIsSocial – Newsletter


Beautiful Visualizations of DNA

Attention Marketers and Educators: here’s a template for fascinating your audience while accomplishing the difficult task of transferring important messages. It’s a video visualizing the activities of DNA and RNA.

The remarkably produced video illustrates four phases of genetic mechanisms:

  1. DNA chromosome wrapping
  2. DNA replication
  3. Transfer of DNA and RNA;
  4. Translation of RNA to protein

Here’s the video:

[Can’t see video? Click here.]

My studies of genetics would have been rapidly faster, more fascinating and more productive had videos like this been available to students.

Think of the implications of this kind of marketing or education in Healthcare!

Can your agency produce stuff this re-markable? Anything less today is dreck in today’s attention-deficit economy.

Healthcare Marketers and Educators: that video is your bar today.

Start doing pull-ups on that bar.

@PhilBaumann – @HealthIsSocial – News of the Cosmic Dance

LOL – Hospital Social Media and Lack of Social Media Policy

A sense of humor. That’ what we all need – especially when it comes to all the “serious” issues surrounding Healthcare and the problems social media pose.

Well, I sure got woken up with a chuckle when I saw this tweet.

Enter a video staring yours truly produced by Vernon Dutton, RN – @nursingpins on Twitter. [Link]

The quick background to this story of “Phil Baumann may have been involved in a hospital incident” has to do with last week’s RNchat, in which we discussed a topic I referred to as “The Placenta Incident”. You can read up on it here and here.

In spite of the humor Vernon created in the video, we need policy administrators to understand the nature of these media, their nuances, their consequences and their proper role.

In the meantime, go have a laugh at my expense.

@PhilBaumann@HealthIsSocialHumor-compliant Newsletter

The Healthy Wealthy Corner

There’s lies, damned lies and statistics. Then there’s beauty of clarity. Hans Rosling teaches about global health and knows how to vivify statistics into meaningful statements.

We all know that there is a relationship between health and wealth. We also know that technologies play important roles in both.

Here is Hans showing the relationship among all three from 1810 to 2009 [link]:

Pretty cool, huh?

You see, I think that visualizations like this are key to fostering clearer and sharper views on the pressing issues of today – and tomorrow.

You and I are going to face more and more informational assaults – the social media we use seduce us into believing we can filter it all. And that seduction is partially backed by truth.

But right now, we are in a transition stage with social and other technologies – in fact we’re on the low end of a rising curve.

That curve is going to get steeper. Therefore, we need lenses that help us to make sense of the data and information whizzing around us. Imagine all the bits of data swirling and storming via social networks – nobody has a pulse on any of it (at least in terms of a big picture).

And yet…we can build tools that exploit data and metadata and meaningful statistical design which will help us to make the decisions that make a better world.

The ultimate purpose of using social media in healthcare is to get us all toward the Healthy Wealthy Corner.


Fred Wilson, John Doerr and Mark Zuckerberg

If you’re in healthcare and do anything with technology, communications, marketing, professional collaboration, information systems or advocacy, then you need to understand the big ideas and things will make this century tick.

Web 2.0 Summit 10 ends today but video of the good stuff is available online. One of the videos is included in this post below.

Three of the most influential people in technology today are venture capitalists Fred Wilson and John Doerr, and Facebook co-founder Mark Zuckerberg.

Fred Wilson has invested in some of the biggest technologies, including Twitter, and blogs and tweets extensively. John Doerr is similarly influential, investing early in companies like Google. He hasn’t tweeted much (unlike Fred Wilson, he turned down investing in Twitter), but since Twitter is the Borg sucking everyone in, you can follow him here.

Mark Zuckerberg, as you know, is founder of Facebook. Whatever some of us may think of Zuck, he’s emerging as someone who may end up holding the information of the largest gathering of human beings ever assembled. (Repeat that in your head and think about the implications.)

During Web2.0 Summit, these three men exchanged views. I strongly recommend you set aside an hour to watch each.

You ask: Why? And what in the world does this have to do with Healthcare?? Because these are the players who are shaping our world, helping to manifest the technologies which will have everything to do with Healthcare: from information systems to social media to the Internet of things.

Here’s Zuck [link]:

Here are Fred Wilson and John Doerr [link]:

Keep an eye on people like these. What comes out of Silicon Valley and San Francisco is having, and will continue to have, enormous impact on what you do. If you’re not paying attention to a changing world, it probably won’t pay much attention to you.


Healthcare Communications: Declare War on Systems

Process over-complexity is one of the biggest complaints all of us have when it comes to Healthcare. When it comes to communications in particular, things often break down and cause endless frustration.

Enter Tom Peters with 1:29 minutes of strategic initiative.

It’s a universal piece of process-improvement, but it’s particularly needed in Healthcare (not just in communications but throughout healthcare systems in general).

How can your hospital or clinic or healthcare insurance company declare war on your own systems?

Does your healthcare communications agency have the chutzpah to help your clients to declare war on systems?

Before you answer, remember: in today’s world the early bird gets the worm. Nobody notices the latecomers.

Check out our upcoming Webinar Healthcare Social Media: Perspectives in Practice. It’s not just about social media. It’s about improving systems. Sign up here!