…And the Good Doctor Dreamt of Violent Revolution

The True Story:

Hospital: “This is a hospital, we must do something! If we don’t do something, something bad will happen.”

Doctor: “There’s nothing more to be done. The patient can go home – the illness is under control and her body’s natural processes will work in tandem with our treatments.”

Hospital: “Look: We are not the hospital that does not do something. We are the hospital that does not do nothing.”

…And that night, after the glasses of sad wine, the good doctor sank into the bed and dreamt of violent revolution.

– Phil Baumann

The List of Best Hospitals

The best hospitals…

  • Don’t feel like hospitals
  • Don’t look like hospitals
  • Don’t smell like hospitals
  • Serve the people who serve the people who justify the hospital’s necessarily evil existence
  • Hire hospital executives and administrators who help lift patients and clean dirty rooms
  • Don’t ignore the greatest revolution in media since the printing press
  • Network publicly with other hospitals to improve how things are done
  • Have no fear, save what hurts patients
  • Show the world what best means
  • Never need to tell the world they’re the best



Hospitals Don’t Need Social Media

Hospitals need: patients (to get better), competent nurses, articulate doctors, clean facilities, sleek information systems, functioning equipment, inspiring architecture, happy employees, financial capital…

Patients need: remarkable staff, focused attention, memorable education, easily understandable communication…

Doctors need: great nurses, simple workflow designs, less (much much) less paperwork, permission to push the envelop, continuing education…

Nurses need: respect, respect, respect, respect, respect…

Physical therapists need: equipment that works, manageable schedules, time to do their work….

Employees need: leadership, inspiration, communication…

You get the idea: everybody in healthcare needs something.

Hospitals don’t need social media. And yet…

…And yet: people have social needs. They have communication needs. They have informational and emotional needs.

Hospitals don’t need Social Media. Nobody needs social media, actually.

What people need in today’s world is either to get information they don’t have or to control the over-load of information they do have.

Hospitals can – in fact need to – deliver timely information to patients, doctors, nurses, physical therapists, employees…

Hospitals can – in fact need to – provide curation and community for its information customers, who are: patients, doctors, nurses, physical therapists, employees…

Hospitals need so much to be remarkable.

In order to achieve what’s remarkable, hospitals need the people who run them to be as informed and energized and inspired as possible.

Hospitals have some things which are critical to those people: stories.

But hospitals need to get their stories out into the world and the workplace.

By using social media as part of its storyshowing, a hospital can meet the needs of so many people.

In turn, those people can meet the needs of hospitals.

Hospitals don’t need social media. They need people…and people need stories.


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