Just because I Like what you bought,…

…it doesn’t mean that I’ll buy what you Liked.

This applies to cars as much as to health initiatives.

Being liked and being sold are different matters.

In fact, the best things sold to the world are too often the most disliked:

  • Civil rights
  • Exercise
  • Forgiveness

Leaders sell.

Followers like.

But who buys?

Ah, that’s a question.

 

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