Klout isn’t healthy.
Klout represents the pathway which social media can take into narcissism.
It’s also dumb. Just dumb. I’ve noticed lately that some friends in the #HCSM domain are in awe of Klout – and specific hospitals have boasted about their scores.
This is unfortunate.
To me, such boasting suggests a complete lack of any understanding of how to get things done – in Healthcare or Marketing.
I am Phil Baumann. I influence what I influence. If I decide I want to be heard – believe me, I’m heard. If I decide to clear a way to new land in a new century, I clear the land.
That’s Phil Baumann doing all the work – not his Klout score.
Are you a soldier? Or are you an army of potters, sculptors and blacksmiths going into battle with no idea on how to fight?
You either have presence or you don’t. You either have brilliance or you don’t. You either know how to lead community or you don’t. You either know how to use social media and other technologies artfully or you don’t. You either have a fight worthy of fighting or you don’t. You either have passion to fight or you don’t.
Numbers crunched by a stupid company have nothing to do with it.
Discipline. Fidelity. Intelligence. Those matter.
Klout? You must be kidding.
[Oh, and if you haven’t thought about all of the implications, read this. Yes, you do have to think about this stuff – and not be superficial.]