In an earlier post, Things That Don’t Matter in Healthcare Social Media, one of the claims I made was that Engagement wasn’t something that mattered.
When I wrote the post, I anticipated full-well the kinds of response many regular readers and followers would offer on the matter of engagement. The point of the post was to assert that we need a language and a tone which more aptly describes the kinds of connections we need to make if we are to make the best of social media in healthcare.
I will explain more of my position in upcoming posts, because the subject is nuanced – and there are subtle points concerning engagement that need care in communicating.
There’s a difference between Engagement and Availability, which is a distinction I hope to convey. For now, I leave you with this response to Jen Dryer’s – @EndoGoddess – question, which encapsulated the sentiment of many who differed on the matter of Engagement.
@PhilBaumann – @HealthIsSocial – Newsletter