Why Hospital Blogs Fail

They don’t have to fail, but here’s why the do:

  • Fear of failure
  • The word “blog” – it’s ugly and to conservative enterprise peeps evokes something of Dungeons & Dragons
  • The false belief that hospitals don’t have any stories, in spite of the hundreds that happen everyday which the staff, the people they serve and the family members who love them would happily share if simply asked
  • Reliance on Twitter and Facebook
  • Twitter? Why hate on Twitter? Twitter gives the illusion that longer content is dead. Plus it encourages creative laziness. (I’ve earned full rights to critique Twitter btw.)
  • Incomplete communications strategies – or lack of any cohesive strategy.
  • Overstating the risks of HIPAA while understating the risks of never being found in Google
  • Misunderstanding the role of blogging in communications
  • Lack of long-term investment discipline
  • Lack of resources – more specifically: lack of resourceful use of resources
  • Lack of confidence
  • Lack of desire

You can be trained to overcome all of the above…except…

…all except the last one. That’s the one can’t be instilled.

But if it’s there, it can be enkindled.

Desire for excellence burns down all obstacles.

That’s true in nursing; that’s true in medicine; and that’s true in communications.

The real failure of blogging – and the resulting skills needed in today’s communications gained from blogging – is a failure to understand today’s behavioral economics.

You don’t own your tweets. You don’t own your Facebook updates.

The only thing you can own on the Web is your own domain.

Why on earth would you willingly leave your only home abandoned and failed?



0 Replies to “Why Hospital Blogs Fail”

    1. *Interesting* comment

      Thrive: Children’s Hospital Boston – http://childrenshospitalblog.org/

      Running a Hospital (Now Not Running a Hospital – before he stepped down as CEO, Paul Levy actively blogged) – http://runningahospital.blogspot.com/

      Cincinnati Children’s – http://cincinnatichildrensblog.org/

      Generally, hospital blogging still has to evolve. The problem now, is that more and more people are going real-time, which may tempt many to write-off any attempt at traditional blogging.


  1. An other very good piece Phil! It reminds me of another post you had written last year or even before about how to pitch healthcare providers on including social media in their daily practice.

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