The Healthcare Hype Circle

Gartner Inc. coined its own term for the patterns it observed with respect to technological adoption – The Garnter Hype Cycle. It’s not a scientific model. It’s not even a cycle (see diagram below). But it’s a decent intuition pump to help us think about technology innovation and evolution.

If the Gartner Hype Cycle is a valid model, it stand to reason it applies to Healthcare technology.

I would argue, however, that a substantial amount of Healthcare innovation and adoption doesn’t undergo a cycle.

In fact, I think Healthcare may be stuck in a hype circle.

Look at examples:

  • Electronic Medical Records – how long have we been talking about this?
  • Mobile Health – how long have we been talking about this?
  • Real-time Enterprise information flows – how long have we been talking about this?
  • Social Media – how long have we been talking about this?

The list of things that do get hype in Healthcare goes on. Now, just because something is hyped, it doesn’t mean it isn’t valid. The inherent value of an idea or thing does not depend on the conversations around it – but it can be influenced (e.g. the hype generates more attention and thus more funding and use).

We need to start thinking about the Healthcare Hype Circle because that’s the place things where advancement bogs down. Otherwise, we’ll too often have a false sense of something happening.

If we can see the circle of hype – that the hype/anti-hype chatter – does nobody any good, then we investigate how to break the circle and lift the front end up so innovation can spiral upward.

For too long Healthcare has largely been stuck in the Trough of Disillusionment – or Circle of Disillusionment (like a ring out of Dante’s Inferno).

It’s becoming more and more apparent to me that we need to hear insight from non-Healthcare talent.

George Orwell was right: “To see what is in front of one’s nose needs a constant struggle.”

Some things about Healthcare are patently obvious. Apparently more so to outsiders than insiders.

To break the Healthcare Hype Circle needs a constant struggle…and fresh eyes.

To break the Healthcare Hype Circle needs a constant struggle…and fresh eyes.

To break the Healthcare Hype Circle needs a constant struggle…and fresh eyes…. 🙂

@PhilBaumann – @HealthIsSocia – Newsletter of Hype

Leave a Reply