Over on my personal blog, I coined a new term: Socialganda. Here’s an excerpt:

“Socialganda = Social Media + Propaganda. Socialganda.

Almost a century ago, Sigmund Freud’s nephew Edward Bernays pretty much fathered what we came to know as Propaganda.

Bernays understood the susceptibility of crowds to manipulation – thus the benefits of being Freud’s nephew. Bernays also understood the properties and possibilities of the technological conditions of his time. As a consequence of both understandings, he was able to fashion powerful ways of forging consent, changing behaviors and maintaining and growing the powers of new or status quo interests.

I wonder if someone – or a group of people – can build new theories and practices which exploit both the latest understanding of human psychology and the technological conditions of this century.

If they can, then they will”…

Read the rest…

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