Hospital Blogging Is Optional

Short note concerning Healthcare communications via blogging, with a focus on hospitals.

I keep harping on blogging, in spite of beliefs that blogging is dead. Catch up on what I’ve said here.

Here’s the deal: very few hospitals will make much money blogging. Might they get some patients? Yes, maybe.

But that’s not the kind of return hospital blogging has going for it. So rather than punching out a long-winded post on the why’s and why not’s, here’s a little intuitive metaphor to help things make a bit more sense. Blogging’s a strange animal – there’s more to it than meets the eye for the uninitiated.

So here goes:

Lifestyle: You won’t get rich exercising, eating less sugar or meditating. You’ll just get stronger, healthier and more aware of your world.

Blogging: same thing. You won’t rocket your earnings, but your communications will get stronger, more effective and more aware of what’s going on in the industry and the communities that make your revenue streams flow.

Exercise = Writing regularly

Eating less sugar = Talk less sweetly about yourself (digest those bitter complaints)

Meditating = Giving your communicators the freedom and clarity to be creative.

Of course, these things are optional.


0 Replies to “Hospital Blogging Is Optional”

    1. Another great analogy about the 19th Century.

      Interesting: how the old powers of Europe – who dominated the landscape – but failed to see the coming turn of events (and appreciate the disruptive potential of technologies) withing a short time just collapsed

      Not saying that’ll happen to hospitals – but I suspect some may learn a hard lesson in the coming years, especially as traditional communications lose their value. Or: they don’t know how to dovetail traditional with novel.


  1. This is a great analogy for the purpose of blogging, from a hospital perspective and even a vendor perspective. The bottom line is that there are no “short-cuts” for establishing a good reputation. The recipe for success is merely balance and honesty.

    1. Hi Erica

      Yes – I do think that many hospitals (and other organizations too), don’t see the immediate value proposition of blogging. If they started, they often gave up too soon.

      And I don’t think they understand the deeper, beneath-the-surface values of blogging. It’s the bedrock of doing all the other kinds of communications across all other online platforms.


  2. Most hospitals are producing reams of press release material already that can be turned into patient directed communication that would feed the health of the community and hospital as well.

    Look within.

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