I keep harping on blogging, in spite of beliefs that blogging is dead. Catch up on what I’ve said here.
Here’s the deal: very few hospitals will make much money blogging. Might they get some patients? Yes, maybe.
But that’s not the kind of return hospital blogging has going for it. So rather than punching out a long-winded post on the why’s and why not’s, here’s a little intuitive metaphor to help things make a bit more sense. Blogging’s a strange animal – there’s more to it than meets the eye for the uninitiated.
So here goes:
Lifestyle: You won’t get rich exercising, eating less sugar or meditating. You’ll just get stronger, healthier and more aware of your world.
Blogging: same thing. You won’t rocket your earnings, but your communications will get stronger, more effective and more aware of what’s going on in the industry and the communities that make your revenue streams flow.
Exercise = Writing regularly
Eating less sugar = Talk less sweetly about yourself (digest those bitter complaints)
Meditating = Giving your communicators the freedom and clarity to be creative.
Of course, these things are optional.